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Improving the search engine rankings of a website is vital to drive more organic traffic to a website. The traffic may bring in potential customers for a product or service.
However, SEO ranking a website isn’t a straightforward task. The ever-changing Google algorithms make it challenging for marketers to strategize a webpage. In some cases, they would end up wasting time and money.
To avoid these problems, here is a list of tried and true strategies to improve the SEO ranking of any website.
Related Blog: 10 Common SEO Mistakes That Can Dent Your Rankings
Early Keyword Placement
The location of the keyword is debatable. However, it is no secret that it is best to optimize the terms at the top of a page. This is important because Google emphasizes keywords that appear on the top section. The web crawlers will also understand the context of a page and help with SERP results.
Unique Content
Creating duplicate content is detrimental in every aspect. In fact, Google penalizes websites for plagiarized or duplicated content. This rule is every element on a webpage: Title tags, Meta descriptions, landing pages, and image alt text. For near-identical pages, marketers can use the canonical tag to combine them together.
Loading Speed
The shorter attention span of modern internet users calls for a blazing fast website that will load in seconds. Page loading speed is also a crucial ranking factor because Google considers this factor an indicator of user experience. Marketers can use page insights tools to check the current loading speed and make improvements accordingly.
Google Console
Setting a Google Console dashboard helps to track search engine results pages. This setup has many intuitive features that provide insightful data and analytics. Moreover, marketers can also track the performance of a keyword and check its impressions and clicks. It will also help them with mobile usability enhancements.
Internal Linking
One of the easiest ways to improve SEO ranking is internal linking. Marketers need to add a link to another website on their page. However, one should avoid using any random links. Instead, focus on creating brand authority by using verified links.
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